To better serve our members and clubs, and to protect our organization, we created two club types based on USMS membership requirements (this applies to workout groups as well, but we just use the word "club" to describe both structures). The base club registration fee for both types will be $75. The difference will be in the services provided for each type. See the comparison chart below.

  • Member clubs require USMS membership and receive all of the services USMS offers to clubs.
  • Affiliate clubs do not require USMS membership. They can purchase additional services through service bundles during club registration and while managing their club in the Club Dashboard.

Affiliate clubs were never covered by USMS general liability insurance, but we're clarifying that distinction.

Affiliate clubs will still benefit from USMS marketing that directs to Club Finder, but they won't receive direct club marketing initiatives available to member clubs. More information about the marketing service bundle offered during the 2027 registration year is at the bottom of this page.

NOTE: If you were a club that required membership in previous years, nothing is changing for you.

USMS Membership Requirement Member club Affiliated club
Club requires USMS membership checkmark checkmark
Marketing Services Member club Affiliated club
Club Finder listing checkmark checkmark
Club detail page checkmark checkmark
Enhanced Club Finder and detail page checkmark checkmark
Digital trial membership form checkmark checkmark
Co-branded club banner checkmark checkmark
Digital advertising checkmark checkmark
Club template toolbox checkmark checkmark
Club Management Member club Affiliated club
Club management portal checkmark checkmark
Currrent and expired member list checkmark checkmark
Insurance Eligibility Member club Affiliated club
COI for practices/facilities/coaches checkmark checkmark
COI for USMS-sanctioned events checkmark checkmark
Grant Eligibility Member club Affiliated club
Club development program/grants checkmark checkmark
Event development program/grants checkmark checkmark
2027 Club Fee $75 $75

Club Bundles

Member clubs receive these services for free. Affiliate clubs will be offered these services during club registration and then while managing their club in the Club Dashboard.

Marketing Services Bundle

Available starting Oct. 1, 2026

  • Paid digital advertising (included in national campaigns)
  • 6x4 vinyl co-branded banner
  • Downloadable promotional assets and templates
  • Enhanced Club Finder listing
  • Can apply for club grants


Pricing Tiers
Affiliate clubs will be broken into four tiers based on the club's number of swimmers. Here are the tiers and prices available:

  • 0-4 swimmers - $99
  • 5-24 swimmers - $199
  • 25-99 swimmers - $299
  • 100+ swimmers - $499