Club Central
Resources for USMS clubs and workout groups
Clubs drive U.S. Masters Swimming. Our members' engagement and connection to their lanemates are incredibly important, and that happens locally on pool decks all across the country. USMS currently has 1,200+ clubs, and you can view them all on the Club Finder page.
The resources below cover the full lifecycle of a USMS club: starting, marketing, growing, managing, and insuring.
- Start a Club — Step-by-step guidance for forming a new USMS club, from paperwork to your first practice.
- Update Your Club Info — Keep your club's listing accurate in Club Finder so swimmers can find you.
- Marketing Resources — Templates, messaging, and tools to help your club recruit and retain members.
- Club Development Program — Coaching and admin support to help clubs grow and improve programming.
- Managing Membership Lists — Keep your club's listing accurate in the Club Finder so swimmers can find you.
- Member and Affiliate Clubs — The difference between the two club types and what services they receive.
- Insurance — What USMS club affiliation covers, and how to make sure your club and coaches are protected.
If you want to dive deeper into certain areas of club management, you can read about the role of the club contact and annual club updates.