Try Masters Swimming Club Information
Welcome prospective swimmers to your club from July 1-September 15

Try Masters Swimming is our campaign to introduce adults to the benefits of swimming with a USMS club. This year's campaign will run from July 1-September 15.  

Clubs will offer at least two FREE workouts during this time.

We will only be running ads for any club that has checked the Try Masters Swimming box in the Gold Club section of their club registration/update process. If this box is checked on July 24 at midnight ET, your club has signed up. Please email us if you would like to remove yourself from receiving ads after July 25. 

Here is how two clubs had such a successful campaign.

How Does Try Masters Swimming Work?

 USMS will run an advertising campaign during this time targeted to people who have an interest in swimming within a roughly 10-mile radius of a participating club's location. The goal is to get them to try at least two free workouts.

Participating clubs have opted in during club registration/update process to offer at least two free workouts during Try Masters Swimming. This campaign will drive potential members to our trial membership form, which will only list participating clubs. Once potential members have filled out the form and selected your club for their free workouts, an email will be sent to your club contact with their information so you can reach out to them with information about your club, when the practices are, and any special instructions. (We'll also send a confirmation email to the potential members with the club contact and coach CC'd on it as a backup, but you should reach out first.) 

How can my club take part?

This is what you need to do to be a part of Try Masters Swimming:

1. Sign up to participate in Try Masters Swimming through the club registration/profile process.. 
2. We recommend picking a couple of workouts a week during July, August, and September, as the free workouts that are designed to be welcoming and fun for new swimmers or have all workouts available to new swimmers, whichever is more convenient and fits your club's structure.
3. Promote Try Masters Swimming at your facility, and encourage your members to bring friends, family, and co-workers to a workout.
4. Please have your club contact respond within 24 hours to the potential member inquiry that will be emailed to them with the appropriate information.
5. Create an amazing experience for potential members at your workouts.
6. Follow up with them after their workouts.

Timeline

• October 1, 2024 - Try Masters Swimming club opt-in opens up
• June 24, 2025 - opt-in process closes
• June 25, 2025 - digital toolboxes available
• July 1, 2024 - ads begin, and Try Masters Swimming begins
• September 5, 2025 - ads end
• September 15, 2025 - Try Masters Swimming ends

What Resources Are Available to My Club?

All participating clubs will have access to a digital toolbox that contains the following:

1. Best practices document 
2. Flyer to hang at your facility
3. Press release to send to local media
4. Sample website text for your club's website
5. Email templates to potential members, your facility, and your current members
6. Social media sharables
7. USMS logos 

And, as always, you can email us.

Why July 1-September 15?

1. Many seasonal pools begin opening up for the summer in late May and close in September, so there will be more pools open and more space available.
2. USMS's Year-Plus membership starts July 1. This is the membership that includes the rest of 2025 and all of 2026 for a discounted price, which is attractive to new members.
3. Our survey data indicated that clubs and potential members wanted flexibility around timing, and our clubs indicated they wanted more promotion.